I’m Michelle, a graphic designer, art director and educator with over 18 years of experience across the UK and Australia. My work spans brand identity, packaging, campaigns, print, digital, art direction and visual storytelling, with a particular love for hospitality, food and beverage, lifestyle and culture-led projects.
I help clients turn briefs into thoughtful, well-crafted design that feels human, purposeful and easy to connect with. That might mean building a brand from the ground up, refreshing an identity, shaping a campaign, directing visual content or making sure every touchpoint feels intentional.
I work independently, collaborating with trusted writers, developers, photographers, animators and makers when a project calls for it. Alongside my design practice, I’ve taught and mentored emerging designers at Shillington Education. This experience keeps my thinking sharp, generous and grounded in empathy, practical problem-solving and the craft of turning ideas into effective solutions.
Shaping brands, campaigns and visual systems with clarity, character and care.
Services
Brand Strategy
Brand Identity
Market Positioning
Digital Design
Print Design
Publication Design
Packaging Design
Signage Design
Wayfinding
Tone of Voice
Naming
Art Direction
Campaign
Social Content
Visual Storytelling
Portfolio Mentoring
Creative Education
Industries
Hospitality
Food + Beverage
Lifestyle
Wellness
Arts + Culture
Events
Fashion
Retail
Education
Tourism
Technology
Social Purpose
Non-Profit