Hickson House Distilling Co.
Industrial spirit, reimagined
Hickson House Distilling Co. is a heritage warehouse distillery, bar and restaurant located in The Rocks, Sydney. Created by Barrelhouse Group, the venue transformed a former industrial space, once the garage of Saatchi & Saatchi, into a premium gin distillery and hospitality destination.
Client: Barrelhouse Group
Services: Brand Rollout & Guardian; Website, Print & Packaging Applications, Photographic Art Direction, Production Management
The Challenge
With the core brand identity developed by Boldinc, I was engaged by Barrelhouse Group, to lead the rollout and production across all brand touchpoints in preparation for venue and gin product launch.
Credits
Brand Identity & Gin Packaging • Boldinc
Marketing Strategy • Hannah Goodey
Photography • Tom Yau
The Approach
Acting as both designer and production lead, I translated the established identity into a fully realised physical and digital experience. This included website design, menus, event collateral, merchandise, gift packaging, shipping cartons and in-venue branded elements.
Close collaboration with suppliers ensured quality and consistency across materials, while art direction of the photography established a cohesive visual language across web and print. Working within production constraints — including limited colour printing for external shippers — required strategic adaptation of the identity to maintain clarity and impact at scale.
The Result
The cohesive rollout brought Hickson House’s brand world to life across digital, print and on-premise touchpoints, supporting a seamless and high-impact venue launch. Working to a fixed opening date, all collateral, website assets and production deliverables were executed to deadline — ensuring the brand entered market fully realised from day one. The layered application of the identity reinforced brand recognition and elevated the overall guest experience.
