Hickson House Distilling Co.
Industrial spirit, reimagined
Hickson House Distilling Co. is a heritage warehouse distillery, bar and restaurant located in The Rocks, Sydney. Created by Barrelhouse Group, the venue transformed a former industrial space, once the garage of Saatchi & Saatchi, into a premium gin distillery and hospitality destination.
Client: Barrelhouse Group
Services: Brand Rollout & Guardian; Website, Print & Packaging Applications, Photographic Art Direction, Production Management
Credits
Brand Identity & Gin Packaging • Boldinc
Marketing Strategy • Hannah Goodey
Photography • Tom Yau
The Challenge
With the core brand identity developed by Boldinc, I was engaged by Barrelhouse Group, to lead the rollout and production across all brand touchpoints in preparation for venue and gin product launch.
The Approach
Acting as both designer and production lead, I translated the established identity into a fully realised physical and digital experience. This included website design, menus, event collateral, merchandise, gift packaging, shipping cartons and in-venue branded elements.
Close collaboration with suppliers ensured quality and consistency across materials, while art direction of the photography established a cohesive visual language across web and print. Working within production constraints — including limited colour printing for external shippers — required strategic adaptation of the identity to maintain clarity and impact at scale.
The Result
The cohesive rollout brought Hickson House’s brand world to life across digital, print and on-premise touchpoints, supporting a seamless and high-impact venue launch. Working to a fixed opening date, all collateral, website assets and production deliverables were executed to deadline — ensuring the brand entered market fully realised from day one. The layered application of the identity reinforced brand recognition and elevated the overall guest experience.
